Hyundai’s recent commercial campaign is one of the more interesting ones that I have seen. They try to compare different cars that they have with those of their competitors such as Toyota and Jeep. The way they go about is by comparing features of both cars, and then conceding a useless feature to the competitor. But claiming that one should pay $25k to buy a Hyundai instead of $50k to buy a Lexus is crazy to say the least. Lexus is a luxury car, and it doesn’t lose it’s after-sale value like Hyundai does. Besides, if you don’t have the money to buy a Lexus, you should stick with your car and save your money to get it in a year’s time and not burning $25k of your investments on a Hyundai. Nice try Hyundai!