The Apple TV is an example of a product that might not change the way you live your life like an iPod does, but Apple’s marketing strategy goes on to show that you don’t have to have the best product in the market, but rather you have to market your product better than everybody else and show the customers what makes you different. Apple TV is Apple’s latest strategy to bring a comprehensive digital entertainment experience to the consumers’ homes. Apple TV allows users to take advantage of their digital content on iTunes and transfer those to Apple TV to watch on a HDTV. Of course, the main limitation of Apple TV is its 40GB hard-drive. But sites are now reporting that you can replace the 2.5 inch hard-drive inside with a 160 GB one. Apple TV is a great way to add another digital entertainment (DE) dimension to your already rich DE options. However, for the price of $299 + tax (if you buy from Mac store), I would question the need for the Apple TV. I understand that some people would love to watch digital content on their laptops and download the latest trailers consistently. However, if you are not using iTunes extensively, then your Apple TV is going to be another gorgerous electronics that is not much useful at all. I do admire Apple a lot; Howevver, they are famous for creating products that are shiny and make you want to buy them, sometimes even when you don’t need them at all. If you do have a good use for Apple TV, which I am sure many Mac fans do, then it’s a great product. However, if you really don’t deal with iTunes and all that then save your money, for iPhone that is.