Posted by admin in Uncategorized on 09 29th, 2006 | For years, readers have had to buy multiple books on Internet and e-commerce to grasp most concepts associated with Internet Marketing. Wiley has made the decision to publish a comprehensive book on the topic to make everyone happy. Here is a description:
Book Description
- With a focus on how to use both classic Web marketing tricks like advertising and new methods like search engine keywords, this reference demystifies Web marketing strategies, techniques, and terms, giving people the know-how they need for online marketing success
- Chapters cover creating a good plan, building a site, crafting an effective storefront, marketing on a business’s own site, creating buzz with blogs and person-to-person communication, e-mail marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and advertising and sponsorships
- Goes beyond the technical nuts-and-bolts of marketing execution and shows how to develop the right content and a comprehensive plan
- An ideal resource for small business jacks-of-all-trades as well as marketing pros who want to brush up on the latest SEO and PPC techniques